Second cycle of Program Bimbingan Usahawan Tijaari (i-Taajir Program) has almost completed its educational phase that consists of four events. The first event is the launching program and motivation seminar that was conducted on Saturday, 13 October 2018 at PPR Kampung Baru Air Panas, Setapak, Kuala Lumpur. This event was officiated by Deputy Rector of IIUM, Prof. Dr. Nor Faridah Abdul Manaf.
Besides, the CEO of CIMB Islamic (Mr. Rafe Haneef), Dean of Kulliyyah of Economics and Management Sciences of IIUM (Prof. Dr. Hassanudden Abd. Aziz), Director of Centre for Islamic Economics (Prof. Dr. Mohamed Aslam Haneef) and several lecturers from IIUM also attended the program. Around 200 participants from the residence and IIUM community joined the event. In this event, the 12 shortlisted participants from the previous cycle also attended this program and were awarded certification of appreciation for being successful in completing the educational phase of Cycle 1
Second cycle of Program Bimbingan Usahawan Tijaari In the following weekend, the second event of educational phase i.e. business training was conducted on Saturday and Sunday, 20-21 October 2018 in IIUM. There were 53 participants from PPR Kampung Baru Air Panas and IIUM community joined the two days training and received useful knowledge for starting up or expanding their business from four distinguish speakers.
In the first day, the training was divided into two sessions. The first session discussed about the introduction on business by Asst. Prof. Dr. Ros Aniza Mohd. Shariff, a lecturer from Kulliyyah of Economics and Management Sciences of IIUM. This session aimed at enabling participants to describe the type of business they want to start or expand and classify the products they want to sell and promote. In the meantime, they were also taught about ways to identify the strengths and weaknesses of competitors in the market. The second session explained about financial and account management by Asst. Prof. Dr. Siti Alawiah Siraj, who is also a lecturer at the faculty. In this session, the participants were taught on how to record cashflow of the business. This is important as sale and purchase transaction should be recorded so that they would know about profit and loss in running their businesses.
In the second day, the training also consisted on two different sessions. Puan Ummu Habibah Abd Rahman, Founder of Muslimah4u brand was the speaker in the morning session. She delivered the topic of “Promotion and Sales”. This session included exposure to product marketing strategies through social media such as Facebook and Instagram as well as offline promotion strategies. She also shared her experience of 8 years in running her Muslim clothing business. In the last session, the participants learned about the “Morals and Business Ethics” topic from Assoc. Professor Dr. Mohd. Nahar Mohd Arshad, a lecturer at the Kulliyyah of Economics and Management Sciences, IIUM. In his lecture, Dr. Nahar focused on the core values that should be pinned as an entrepreneur so that the business activity is in line with shari’ah principles and laws.
